Established in El Paso, Texas in 1968, Helen of Troy designs, develops and delivers products that promise to enhance beauty, well-being and quality of life for all.
Renowned for challenging convention to create innovative products for global markets; Helen of Troy places a premium on excellence across all divisions, ensuring the highest levels of product quality, driven by world class research,
development and engineering facilities, complimented with the company’s outstanding in house electrical engineers, product development teams, technicians and sales & marketing departments.
Helen of Troy remains unique in the world of personal
appliances working with a number of the world’s premier
hair and beauty brands.
Marketing products in over 70 countries these brands
are highly recognised amongst both retailers and
consumers. Every single one of our brands has established
a reputation for quality, reliability and exceptional value.
