Helen of Troy

Helen of Troy US is a global name and leading manufacturer of personal care and well-being products; their International division based here in the UK has also established a leadership position in the personal care market through product innovation, superior quality and competitive pricing.

Established in El Paso, Texas, in 1968, Helen of Troy began operating in the UK in 1995 and has never looked back. In just 10 years the Sheffield-based team have built the Company's turnover and established offices in Germany, France, Brazil and Hong Kong with further expansion plans in the pipeline.

Renowned for challenging convention to create innovative branded products for global markets; the company growth strategy is facilitated by sales of products under world-respected brand names. Helen of Troy UK is licensed to sell products under license for the brand names of Vidal Sassoon, Scholl, Wigo and Revlon (excluding Western Europe)

Global brand recognition, product quality and marketing experience have enabled Helen of Troy UK to create some of the strongest consumer brand names in the world, with products sold in over 50 countries all administered by the UK operation. Through continuous sourcing of product innovation Helen of Troy UK will continue to expand their global operations through a process of carefully selected international distribution partners.

The Company has placed a premium on manufacturing excellence, recognising that the equity of its brands is at stake each time a consumer uses its products. To ensure the highest levels of product quality, Helen of Troy's extensive network of international manufacturing partners is complimented by the company's own NPD staff including Electrical Engineers, Technicians, Quality Control Supervisors, Marketing and Sales departments.

Helen of Troy's effective distribution capabilities also play an integral role in making the Company a highly desirable partner to the world's most popular retailers.